For each of the following goods or services identify
For each of the following goods or services, identify the various
benefits that consumers may derive from the product or service.
Can you think of an advertisement or other marketing communication that has used the benefit as the central part of the appeal?
a. Seafood restaurant
b. Auto insurance
c. Optometrist or eye care clinic
d. Soft drink
e. Aspirin or other pain reliever

