How has Apple used marketing to gain

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  • How has Apple used marketing to gain loyal customers?
    • Check out the two below articles and the 1 video before responding.
    • What makes them different?
    • Give 3 Examples

Sources: 10 Things You Need to Learn From Apple’s Marketing

https://www.entrepreneur.com/article/280692

Ultimate Guide to Apple’s Digital Strategy

https://digitalagencynetwork.com/an-ultimate-guide-for-apples-digital-marketing-strategy/

Video: Behind the Mac — Greatness

https://www.youtube.com/watch?v=b3VcGKv9Cfw