How important was brand to your purchase decision?

. Think of a specialty product you purchased in the past. How important was brand to your purchase decision? What other aspects of the product played important roles in your decision to purchase that brand of that particular product? 2. Labatt has a Facebook page, and there is also a Facebook page for each of their beer brands. For marketers, the main reason for having a Facebook page is to get as many people as possible to “like” it—yet there are no controls for keeping underage children from liking a beer page on Facebook. Visit the Facebook pages of three of Labatt’s beer brands and compare the fans on both. How many are there? Do most of them seem to be of legal drinking age? If you were a marketing manager at Labatt, what additional steps would you recommend attempting to prevent children from becoming fans of the beers on Facebook?