How would you evaluate the sustainability of your firm’s advantages

How would you evaluate the sustainability of your firm’s advantages

and your competitors’ advantages in terms of the criteria of the resource-based view? Be specific regarding all the criteria and sub-criteria for each advantage.

-Create or describe a strategy for your firm, as operationalized by Collis and Rukstad. Be sure to be comprehensive and specific when separately describing your objective/scope/advantage and the subcomponents of each one.  As a final portion of your answer, append and describe the activity-system map of your firm.  [Figure 1]

-Create a positioning statement for your firm. Separately highlight each of its required elements.

-Apply the 5 phases of Customer-Centric Innovation to you firm by describing phase 1 and making recommendations for each of the other phases.

-Given your answer to the preceding question, identify potential errors in judgment that could prevent you from exploiting or defending your recommendations.

-Does your firm pass “the coherence test?” Specifically answer the questions posed in the test.