Ethical implications for the main organization

Stakeholders/Publics: Identify the stakeholders/publics of this case using one of the frameworks covered in this unit and rationalise them (active, passive, latent, aware). Give examples of each. PR Theory: Apply your case study to one of Grunig’s 4 models of PR. What is the model that best represents your selected case study? Justify your answer. Ethics: What are the ethical implications for a) the main organisation b)PR Practitioners/PR in general Public opinion/persuasion: Critically discuss and evaluate how this case uses/does not use persuasion to influence public opinion

Case study: KFC Responds to Woman’s Tweet About Its Bad Fries in the Best Way (insider.com)