Discuss the implications of demand and supply mismatches
- Discuss the implications of demand and supply mismatches for brand owners? (40% of the mark). Using examples, evaluate how brand owners can overcome problems associated with managing demand and supply in the routes-to-market (60% of the mark).
- 1 thousand 1 hundred words
- Introduction
- Main body/discussion
- Conclusions
- Reference list using a Harvard style (Include in-text citations but a full list of references is not required.)

