Instructions Developing business abroad requires market research and analysis

Marketing strategy

Instructions Developing business abroad requires market research and analysis. As a manager, you must know the interests and needs of the target market and the most effective marketing strategies to achieve success. In this task you will evaluate the case of the internationalization of Oreo cookies from the multinational company Kraft-Heinz Company.

Instructions: Read the case study “How Kraft Won in China” published in Forbes magazine (https://www.forbes.com (Links to an external site.)), which is included as part of the required course resources, and answer the next questions: https://www.forbes.com/2009/12/08/china-oreo-tang-cmo-network-kraft/?sh=283d5fe9691c

1.Describe in your words the situation presented by the case in “How Kraft Won in China”.

2. Explain the successful marketing mix in terms of the case presented and the strategies focused on products, price, advertising and distribution.

3. Explain at least four (4) of the possible challenges that companies face in the distribution process in the global market.

4. Explain the pricing strategy and argue about the reasons that motivate companies to sell a product below its normal price (dumping).

5. How do promotion and advertising strategies contribute to the success of an international company?

6. Explain what are the determinants of the adaptation of the product in international markets.

7.Arguments about the role of the manager in the management of the product brand in the target market.