Evaluate the study in terms of its internal validity and external validity

Provide a summary of the purpose, methods and findings of the study. Your summary

should cover the following points:

Briefly describe the purpose of the study (i.e., what issues were investigated)?

Describe the methodology used by the researchers to conduct the study

Using bullet points, describe the findings of the research in relation to the effect of each

of (i) vividness, (ii) amount of information and (iii) firm reputation, on attraction. [HINT: You should focus on Figure 2 and the associated discussion in the text. You do not need to focus on the statistics. Instead try to provide a conceptual understanding of the findings. In other words, what can we conclude about the way in which vividness, amount of information, and firm reputation each affect attraction].

Evaluate the study in terms of its internal validity and external validity.

Reference : Williamson, I.O, King, J.E., Lepak, D., & Sarma, A. (2010). Firm reputation, recruitment web sites, and attracting applicants Human Resource Management, 49, 669-687.