International marketing mix strategies

International marketing mix strategies (3 minutes, 9 marks – individual marks), students can include any appropriate marketing mix with evidence for justification, e.g.

• Product (evaluate the product/service as an innovation as it is perceived by the intended market, and select product adaptation or modification)

• The Price and Marketing Channels (Distribution) application (evaluate and select the appropriateness of the price and distribution channels in the intended market based on China

• The Promotional mix strategies (evaluate and select the appropriateness of the promotional mix strategies in the intended market based on China