International Medical Corps Objectives for EB frozen Food
Determine International Medical Corps Objectives for EB frozen Food:
Different IMC activities launched by EB frozen Food will have different objectives. Therefore, if EB frozen Food currently have 3 different IMC activities, provide 3 different IMC objectives.
The IMC objective for EB frozen Food should explain:
1) The impact of IMC activity on target audiences
2) The outcomes of the IMC activity need to align with the organization’s marketing strategy and corporate goals. (Therefore, search the company vision, mission and goals to understand who are they and what they want to become in the future

