Target Market Analysis and Positioning of Marble Slab Creamery

Target Market Analysis and Positioning of Marble Slab Creamery: Choose a specific product/ service offered by your client. Clearly explain your companies’ target segment profile that they are currently trying to sell to. A description of all four bases must be provided: Demographic description, Geographic description, Psychographic description, Behavioral description.

Define the company/ product’s current position relative to key competitors by making use of a Perceptual map.