Concept of market segmentation

The concept of market segmentation is at the heart of marketing. it is a strategy used to satisfy customers’ needs effectively" [Kotler 81 Armstrong. 2010]. You are now required to conduct research to critically assess National Housing Enterprise {NHE} as a company. This organisation was established by the National Housing Act No.f of 1993 as amended and complies with all relevant legislations such as the Companies Act {No.28 of 2004} The footprints of the NHE are seen in the following five regions, namely , Khomas, Karas, Erongo, Oshana and Kavango West. The NHE,s vision is "to be the leading agent in providing adequate, safe and affordable housing in Namibia”. Its mission statement stipulates that the NHE was established "to provide and finance affordable, quality and adequate housing thereby contributing to Namibia’s socio—economic development and creating a stable, progressive human habitat". Based on the statement above and the information regarding NHE, answer the questions below: QUESTION 1 MARKS: 10′ Market segmentation is the process of dividing a total market or mass market into meaningful, relatively similar and identifiable segments or groups [Kotler 8: Armstrong, 2010). Discuss four [4} segmentation strategies that NHE uses to create strong relationships with its customers.