Multiple audiences and avenues for marketing a healthcare practice.
Healthcare marketing is a complex issue. As you can see in the image below, there are multiple audiences and avenues for marketing a healthcare practice.
I want you to find a piece of healthcare marketing (an image, infographic, video, etc.) that you think does an excellent job of promoting the health care organization’s services.
share with us the marketing piece and answer the following questions:
1. What is the service being marketed?
2. Who is the targeted audience?
3. Do you think this was an appropriate approach for that target audience? Please explain why or why not.
4. Which of the marketing categories (from the below image) does your selected piece fit into and please explain why.