Marketing experience
- You have had 10 qualified applicants for the position of Marketing Manager. Through a careful selection process, you have narrowed it down to 2 candidates. One candidate is a non-white male, about 55 years ago, and has 20 years marketing experience. The other candidate is a white female, approximately 32 years ago and just finished a marketing program at a very reputable university. She has some experience (less than 5 years) but the courses she has taken are current & she has shown, through the interview process, she knows a lot about current trends in the marketing area. Which candidate would you choose for the position and why?
