Marketing Implementation

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  1. Marketing Implementation
    1. Structural Issues
      1. Describe the overall approach to implementing the marketing strategy.
      2. Describe any changes to the firm’s structure needed to implement the marketing strategy (e.g., add/delete positions, change lines of authority, change reporting relationships).
      3. Describe any necessary internal marketing activities in the following areas: employee training, employee buy-in and motivation to implement the marketing strategy, overcoming resistance to change, internal communication and promotion of the marketing strategy, and coordination with other functional areas.