Marketing is a combination of Art and Science

Marketing is a combination of Art and Science.  Psychology helps Marketers

understand consumers and consumer behavior.  One of the seminal models reviewed in your textbook and in class is Maslow’s Hierarchy of Needs.
Please describe how you might apply this model if you are selling a Mercedes Benz car. Think about which customers may or may not be a good target customer in terms of where a person may lie on Maslow’s hierarchy.
Identify where you would focus, and where you would not focus.
a. Most appropriate customer need phase for the Mercedes Benz purchase.
Why?
b. Least appropriate customer need phase for the Mercedes Benz purchase.
Why?