Marketing Management

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Marketing Management: A Strategic Decision-Making Approach (8th edition), Mullins and

Walker, Jr., McGraw Hill, 2013; ISBN: 978-0-07-802879-3.

 

Harvard Business Review Case

Brief Case

Montes Calçados: A Step Ahead

James L. Heskett, James T. Kindley

 

 

1. What factors have driven Montes Calcado’s success?
2. What are Montes Calcado’s challenges and opportunities?