Marketing phenomenon that relates to consumer decisions

Identify a marketing phenomenon that relates to consumer decisions and select one recent article from the business press* that converges on that phenomenon. There is a lot of flexibility in what you choose as long as there’s 1. a link to the topic (attraction effect, compromise effect) 2. a unified, underlying theme between the articles. E.g., you can look at a single company’s approach to marketing, techniques used by several firms, consumers’ responses to marketing actions, etc. Good sources for articles include Business Week, Fortune, Forbes, The New York Times, The New Yorker, The Wall Street Journal (Marketplace Section), Scientific American.