Marketing Strategy Problems

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Marketing Strategy Problems:

1. GE McKinsey model is an improvement over the BCG model. When do you think BCG model is good enough? How do you calculate the market attractiveness and company position in a GE McKinsey model? (4 marks)

2. A leading B School plans to increase its tuition fees by 25%. You are hired by the institute as an advisor. How will you use Bowman’s strategy clock to explain the pros and cons of the move?