Marketing Visual Communications

Subject Marketing Visual CommunicationsTask:

The product has been present on the market for last 2 years. The revenue of the company is less than expected. The analysis has shown that the web page needs improvements. Please, create a scheme (visualization) of start page of the company, where the product’s benefits and company’s advantages will be presented in the best way. Which principles of persuasion are you going to use?

For submitting the work to the last practical part of the exam, please, create a PPT-Presentation, create a slide with your visualization and place text where you explain used principles of persuasion and the overall concept of the webpage.

Please, remember that visual part should be designed according to the guidelines of the Brand Book