The mid-term elections in November

Assume you are a citizen organizer for an interest group trying to mobilize voters before the mid-term elections in November. You get to decide the characteristics of your group and who they want to mobilize.

For example, you head up a group that supports free community college or criminal justice reform or tax cuts for the middle class. How do you mobilize average people who are not interested in politics or don’t believe they can make a difference? What have you learned from the readings that can inform your thinking?