Chapter 20: Behavioral Economics

1. Describe the difference between neoclassical economics and behavioral economics. Why may behavioral economics be more suited to understanding health behavior change?

2. Suppose you are designing an intervention to increase daily physical activity among adults. Describe how you would draw on concepts from behavioral economics to design the intervention.

Chapter 21:

Social Marketing 3. Describe how social marketing differs from commercial marketing. Include and explain at least three differences.

4. What are the four P5 of the marketing mix (identify and list them)? How might you use them to frame a social marketing campaign to encourage the use of iodized salt?