New developments in technology

/in /by

Answer the following: Why must marketers be aware of new developments in technology?

  1. Thoroughly the stages of the consumer decision process.
  2. Explain how new developments in technology help to build successful customer relationships.
  3. Conduct (research) and explain two (2) ways how companies could successfully monitor customer satisfaction through technology.

Reference:

 

Chapter 3 “The Marketing Environment” of the textbook.

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