Tourism planning at Niagara Falls
What is the relevance of the concept of ‘product-market-match’ for successful tourism planning at Niagara Falls?
| It facilitates the development of efficient transpiration systems that move people around easily without any air pollution. | |
| It promotes clustering of activities and services to form a critical mass. | |
| It helps to bring different stakeholders in the tourism industry together for effective marketing and promotion. | |
| It helps to develop goods and services that meet the needs, tastes and expectations of different groups of tourists. | |
| It enables marketers to develop cost-effective promotional activities that attract wealthy tourists. |

