What is the meaning of normative influence?
Explain the concepts of normative and informational influence.
Normative influence refers to the fact that people sometimes change their behavior, thoughts, or values to be liked and accepted by others. This results in conformity, in the form of individuals altering their utterances or demeanor to be more like what they perceive to be the norm.
Normative Influence is conformity based on one’s desire to fulfill others’ expectations and gain acceptance (Myers, 2009). ● Informational influence is conformity under acceptance of evidence about reality which has been provided by others
Within your response, include factors such as cultural norms, the need to be accurate and the need to belong that influence behaviors such as obedience and conformity.
