Dave Smart is an entrepreneur starting his own business, offering consulting services in life coaching.

Dave Smart is an entrepreneur starting his own business, offering consulting services in life coaching. Dave has looked up listings of other life coaches in his market, he has looked up the necessary training and regulations in regards to life coach work, and he has read books on the changing nature of work and life balance for his potential clients. While Dave has done a lot of work in preparing his business, which aspects of the CREST model has he neglected to investigate?