One way of increasing revenue is through upselling

Answer the questions substantially.

1. One way of increasing revenue is through upselling. Give examples from the hospitality or travel industries of upselling to enhance the guest/client’s satisfaction. Explain your answers.

2. Give an example of the effective use of price discrimination. Support your reasons for thinking that it is a good example. Explain your answer in three paragraphs

3. There’s a saying that “Bad publicity is still good publicity.” Do you agree or disagree?

Explain your thoughts on the statement.

4. Following the public relations process, provide a simple public relation plan for a certain

establishment relevant to your program. Make it as precise and detailed as possible.