Part of the quotation to support your point

PART 2: Independent Practice Directions: Answer the short response prompt for "Apple and Branding- What Can We Lea 15 minutes PROMPT: You have just read "Apple and Branding- What Can We CHE Learn?" by Yoav Vilner. According to the author, how has Apple QU developed a practically irresistible brand? [RI.2] In your response, make sure to use direct quotations by: . Selecting the shortest, most important part of the quotation to support your point Introducing the quotation with appropriate context Fitting the quotation into the sentence so that it reads naturally