Phases of the product life cycle

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During the various phases of the product life cycle, the marketing mix is treated differently. Companies will often change the product, price, place, and promotion based on the product’s stage.

Choose 1 of the fitness devices listed in the following article:

The 10 Best Fitness Trackers in 2021 for Every Lifestyle and Workout

Respond to the following questions:

  • What product life cycle stage do you believe this product is currently in?
  • What might cause the product to move to the next stage?
  • What examples from the marketing mix for the product can you provide to support your answer?