What is the primary target market of each of the Bank of Montreal

1. What is the primary target market of each of the Bank of Montreal and RBC? Provide two target markets per company with a detailed description that can help a marketing professional to identify and properly serve each of these target markets is required.

2. At which stage of the product life cycle curve is the product category of BMO and RBC?  Explain your answer with any available data and provide details about how long this product category has been in the market, the number of competitors, and the type of marketing strategies the competitors are undertaking to remain competitive.

3. Companies generally base their positioning either on product attributes, product benefits, or beliefs and values. How is BMO and RBC positioned? Which brand’s positioning is more effective? Explain your answer.