Prime functions ofsales management

3. Ashok Kumar has joined Dabur India limited as Sales Executive (just after the

completion of MBA without any prior experience of sales). A. K. Rajan is his supervisor
(Area Business Manager). Ashok is given Greater Noida as his headquarter from wherehe has to cover half of UP to bolster demand for the company’s product lines.
a. Who are the main customers for Ashok Kumar? What are the prime functions ofsales management? (2+3 =5)
b. What are the responsibilities Ashok has to perform as the Sales executive of DaburIndia limited in his designated territory? (5)
C. What are the responsibilities of Rajan as the Area Business Manager? How Rajanis expected to train/support Ashok to enable him to do well in performing his job
role. (15)