Principles of Marketing New Product Development

Principles of Marketing New Product Development Project and Presentation: _/50 The final in-class presentations provide a sense of what venture capitalists and senior management in corporations look for in deciding whether to green light a new product or service for market introduction. The presentations bring the course material together to provide a holistic, real-world view of how the new product and services process works. For this assignment, in your group you will create a company featuring one or more commercial goods of your choice developed by one hypothetical company/brand of your creation. Part of your presentation- design a media marketing campaign that highlights the distinctive characteristics (product differentiation / competitive advantage / selling points) and unique benefits (customer value proposition) of your hypothetical brand and product. 1. Work in teams to create a new and unique product. Work cooperatively to develop a verbal and visual presentation. For your presentation, Develop and exhibit creativity and think critically. 2. Collaborate and create a Product Pitch Development Sheet. Product Pitch Development is attached at the end of the document