provide an in-text citation for the reference 

When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response.  A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses.  For maximum credit, you will need three or more.  You will also need a minimum of two references to support your reply responses to classmates.  For maximum credit, you will need three or more.

TOPIC 1: Customer Expectations PROMPT: Compare two companies within the automobile industry: one that is known for exceeding expectations (delight) and another that reflects simply positive satisfaction. What influenced the customer perceptions of performance (expectations, quality, responsiveness, price)?