Mix of media you would use to implement your public relations campaign

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Subject is the show  “The Simpsons”

 

In this section, you will describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form. Include traditional and twenty-first- century integrated marketing communication strategies in your discussion. (This section should be at least three paragraphs).

Government Relations

In this section you will describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives. In great detail explain how these tactics will help you achieve your objectives. (This section should be at least two paragraphs).

Community Relations

In this section please explain in detail how you can take advantage of community relations to generate positive publicity for your organization. (This section should be at least two paragraphs).

News Release 

Draft a news release that you will use in your public relations campaign (Chapter 15). Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view. Use information from Chapter 15 as support. Describe the key elements of writing to consider when responding to a public relations crisis or scandal. (Your news release should be similar to the example provided in the book).

Crisis Management

In this section you will explain the five planning issues related to crisis management that can be employed to mitigate the scandal or risks (Chapter 17). (This section should be at least four to five paragraphs).

 

  • Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form. Include traditional and twenty-first-century integrated marketing communication strategies in your discussion.
  • Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives. Explain in detail how these tactics will help you achieve your objectives.
  • Explain in detail how you can take advantage of community relations to generate positive publicity for your organization.
  • Draft a news release that you will use in your public relations campaign (Chapter 15).
  • Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view. Use information from Chapter 15 as support.
  • Describe the key elements of writing to consider when responding to a public relations crisis or scandal.
  • Explain the five planning issues related to crisis management that can be employed to mitigate the scandal or risks (Chapter 17).

Additional Requirements

  • Include in-text citations when presenting information from other sources.
  • Use a minimum of three credible, relevant, and appropriate sources. You should begin your search for sources in the Strayer Library.
  • Include a sources page at the end of your paper.
  • Limit the use of quotes (no more than 10% of direct quotes in body of paper).  Paraphrase content to demonstrate your understanding of the material.