Plan to release this new product via social media

  • Imagine you work in public relations at a major beverage company (example: Coca-Cola or PepsiCo). Your company is launching a new product and you are tasked with communicating everything about the launch and the product via social media.  Explain your plan to release this new product via social media. For example, what platforms will you use? How will you effectively use those platforms? What will you do if you receive negative feedback?