Risk Perception and Decision-Making

The Psychology of Risk Perception and Decision-Making: How do individuals perceive and evaluate risks in decision-making contexts, and what are the cognitive biases, heuristics, and affective influences that shape risk perception and risk-taking behaviors? Analyze research on prospect theory, framing effects, and affective forecasting in understanding risk perception and risk aversion tendencies. Discuss implications for health behavior change, financial decision-making, and environmental risk communication strategies aimed at promoting informed decision-making and risk mitigation.