Creating awarness and change relating to sexual harassment assault, and violence in the workplace

Recent times have seen the rise of the #MeToo movement, focused on creating awarness and change relating to sexual harassment assault, and violence in the workplace. At first, the movement centered on female Hollywood celebrities, Such as Rose McGowan and Alyssa Milano, who alleged misconduct by producer Harvey Weinstein. However, once the silence was broken in Hollywood, many women around the world began using the #MeToo hashtag on Twitter and Facebook, pointing to their own experiences with workplace harassement or misconduct. The#MeToo wave rocked the world, ending the careers of several high-profile men.

The #MeToo movement emboldened many women to step forward and speak out about toxic workplace environments and company cultures in high-profile companies. Many companies are reacting or taking proactive steps in response to the #MeToo movement. For example, after allegations surfaced regarding a toxic “bro culture” at ride-sharing service Uber, founder Travis Kalanick stepped down as CEO and the company fired many top level executives. Newly hired CEO Dara Khosrowshahi took to LinkedIn to post Uber’s new cultural norms.

1. Is the #MeToo movement a marketing issue? Explain your opinion with topics studied.

2. How are customers likely to react to allegations of workplace harassement? Explain your opinion with topics atudies.