The significance of Artificial Intelligence  to a marketer

  1. describe the significance of Artificial Intelligence  to a marketer:
    • What consumer behaviors might change?
    • Which industries do you believe will be most affected by this trend?
    • Why and how and will they be affected?
  2. For Artificial Intelligence, pick a Canadian brand and describe what they should do in response to this trend OR provide an example of a Canadian brand that is already clearly demonstrating success based on this trend. rationale or insight should be provided on each.