Investigate the social dimensions of consumerism

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Investigate the social dimensions of consumerism, advertising, and material culture in contemporary society. Discuss theories of consumer culture, conspicuous consumption, and cultural capital in understanding the symbolic meanings and social functions of consumer goods and lifestyles. Analyze research findings on consumption patterns, brand loyalty, and consumer activism, as well as the role of consumerism in shaping identities, social stratification, and environmental sustainability.