Social marketing through “Ghosts of Grenfell” and its first-anniversary tribute video could bring changes in reforming housing policy

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Social marketing through “Ghosts of Grenfell” and its first-anniversary tribute video could bring changes in reforming housing policy with Cialdini’s liking, as there is an unconscious emotional attachment to those “who are similar to us” (Cialdini, 2007, p.173). Furthermore,