Social media marketing goals and strategies 

Some large companies are refocusing part of their social media marketing goals and strategies
to target local communities and customers. Visit the website of one of the following firms (or
choose your own) to learn more about how the company is using social media marketing to
connect with local consumers:
a. Walmart
b. Burger King
c. Starwood Hotels
d. Cinemark Theaters
Provide a minimum of a two-paragraph response. Font should be Times New Roman, size 12,
double spaced. Be sure to properly cite any sources used in APA format by providing in-text
citations and a References page. All submissions will be graded on answer completeness,
spelling, grammar, and formatting.