Sustainability Initiative Stakeholder Engagement Analysis and Strategy

Competency Assessment Title: Sustainability Initiative Stakeholder Engagement Analysis and Strategy

Assignment Directions It is important to identify both internal and external stakeholders for your sustainability initiative. It is through identification of and communication with these stakeholders that you will understand what partnerships might benefit the initiative. These can include community leaders, organizations, and even patients, their families, and friends.

The top leadership of your selected organization has requested that you prepare a stakeholder engagement analysis and strategy for your sustainability initiative.

Part I: Stakeholder identification analysis:

Prepare a 350- to 400-word identification and analysis of the key internal and external stakeholders essential to your initiative’s success. Include the following:

• Identify key internal and external stakeholders who are essential to the success of your initiative. Provide evidence for your choices.

• Identify partnerships that can be formed between organizations to foster collaboration or healthy competition. Provide evidence for your choices.

• Identify community leaders who can use power and influence to further the initiative on your behalf. Provide evidence for your choices.

Part II: Patient engagement strategy

Develop a 350- to 400-word strategy for how you will engage patients and their friends or family to participate in your initiative (directly or indirectly).

Part III: Promotional media strategy

Develop a 350- to 400-word promotional media strategy and promotional elements for your sustainability initiative that will be used to reach your identified stakeholders. Include the following:

• A 90- to 175-word script for a 30- to 60-second online advertisement that promotes your sustainability initiative, advocates for sustainable health care practices, and invites the community to action.

• A storyboard that outlines the advertisement. Complete the Script and Storyboard Template for this part of the assignment.

• Four social media posts in the platform of your choosing that promotes your initiative and invites the community to get involved.

MHACB/560 Competency 2 Rubric Page 2 of 3

Copyright 2022 by University of Phoenix. All rights reserved.

Note: You do not have to actually post these online but indicate on which platform you would post them.

Submit your assignment.

Resources

• Center for Writing Excellence

• Reference and Citation Generator

• Grammar Assistance

MHACB/560 Competency 2 Rubric Page 3 of 3

Copyright 2022 by University of Phoenix. All rights reserved.

Competency Assessment Rubric

Assignment/Performance Criteria

Mastery 100%

Meets Expectations 85%

Not Met 0%

1. Part 1: Stakeholder Identification Analysis

(weight 30%)

The student included appropriate and detailed evidence to support the clearly identified key internal and external stakeholders who are essential to the success of the initiative, partnerships that can be formed between organizations to foster collaboration or healthy competition, and community leaders who can use power and influence to further the initiative.

The student included adequate evidence to support the identified key internal and external stakeholders who are essential to the success of the initiative, partnerships that can be formed between organizations to foster collaboration or healthy competition, and community leaders who can use power and influence to further the initiative.

The student did not include evidence or clearly identify key internal and external stakeholders who are essential to the success of the initiative, partnerships that can be formed between organizations to foster collaboration or healthy competition, or community leaders who can use power and influence to further the initiative.

2. Part II: Patient Engagement Strategy

(weight 30%)

The student developed an innovative and thorough strategy to engage the patients and their friends or family to participate in the initiative (directly or indirectly).

The student developed a general strategy to engage the patients and their friends or family to participate in the initiative (directly or indirectly).

The student did not include a strategy to engage the patients and their friends or family to participate in the initiative (directly or indirectly).

3. Part III: Promotional Media Strategy

(weight 35%)

The student developed an innovative and comprehensive promotional media strategy and promotional elements for the sustainability initiative that will be used to reach the identified stakeholders; the script and storyboard for the online advertisement and the four social media posts were appropriate and creative; the Script and Storyboard Template was complete.

The student developed an adequate promotional media strategy and promotional elements for the sustainability initiative that will be used to reach the identified stakeholders; the script and storyboard for the online advertisement and the four social media posts were mostly appropriate and complete; the Script and Storyboard Template was mostly complete.

The student did not submit the promotional media strategy or promotional elements; the student did not complete the script or storyboard for the online advertisement, the Script and Storyboard Template, or the four social media posts.

4. Grammar and Writing Mechanics

(weight 5%)

Accuracy in grammar, sentence structures, sentence boundaries, and word choice enhanced content.

Rare inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice did not detract from the content.

Occasional or frequent inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice detracted from the content.