The systems theory of public relations

Explain how the systems theory of public relations can be used to coordinate the planning and execution of the #FuelYourJourney campaign mentioned in the link above. Your answer should address the following:
• theoretically explain the systems theory
• identify some of the sub-systems within Bathu and Steers as organizations
• explain how various sub-systems within Bathu and Steers can be linked or
coordinated in planning and executing the campaign
DPR1503 OCT/NOV 2022
• Discussed the role of internal communication and linked the discussion with the information in the case study;
• Answer presented in essay format;
• Conclusion is
provided in a logical cohesive manner.
demonstrate minimal understanding;
• No reference is made to information in the case study;
• Answer is presented in essay format;
• The essay included a conclusion to restate the main argument or findings.
information in the case study;
• Answer presented in bulleted format;
• There is little to no attempt to include a relevant conclusion in the essay, or what is provided
is incoherent or incohesive and adds little to no value to the essay.

• explain how the public relations function can be used to link various sub-systems within the #FuelYourJourney campaign
• use information or practical examples provided in the link in explaining the application of the systems theory to the #FuelYourJourney campaign