The 10 Deadly Sins of marketing
Kotler and Keller (2016) outline the 10 Deadly Sins of marketing. The items listed as part of the 10 include real marketing practices and processes that have been identified by Kotler and Keller as organization’s ineffectiveness or weaknesses in the development and implementation of organizational marketing strategy.
select 5 out of the 10 Deadly Sins. The list of the 10 are included below.
10 Deadly Sins of Marketing
Note: Select 5
- Your company is not sufficiently market-focused and customer-driven.
- Your company does not fully understand its target customers.
- Your company needs to better define its competitors and monitor them.
- Your company has not properly managed its relationships with stake holders.
- Your company is not good at finding new opportunities.
- Your company’s marketing plans and planning process are deficient.
- Your company’s product and service policies need tightening.
- Your company’s brand-building and communications skills are weak.
- Your company is not well-organized to carry on effective and efficient marketing.
- Your company has not made maximum use of technology.
For the 5 Deadly Sins selected, address the potential solution for each. Include a thorough academic discussion on the solution for each of the 5 Deadliest Sins selected.
Include references according to APA citation
