The development of a marketing plan

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Explain why the development of a marketing plan is important and what purpose it serves; then, prepare an outline for creating a hospitality, travel or tourism business marketing plan, specifying each of the key sections and what information they should contain. [CO6 / M12-02] (Chapter #18, Video: The Marketing Plan, Video: Developing a Marketing Plan & Video: Great Restaurant Marketing Plans in 2016 Must Follow These Steps)