The historical evolution of social media
The historical evolution of social media, its impact on communication models and the emergence of new terminology.
Questions:
Abundant information in the answers that are complete.
1-Define what social media is.
2- Explains the emergence of social media, presents the development of social media and the current state.
3-Identifies the different models of communication (interpersonal, collective and massive) and their relationship with social media.
4- Explain the new terminology that has emerged as a result of the creation of social media and new communication models.
5- Recap the evolution of social media, communication models and finally the emergence of new terminology.
6- How has the evolution of social media impacted communication models and used the emergence of new terminology?
References:
Bhatia, P. (2019). Fundamentals of Digital Marketing (2nd ed.). Pearson. O’Reilly.
Available in the Safari (O’Reilly) database at the Virtual Library. (Links to an external site.)
Unit I: Fundamentals of Digital Marketing
Chapter 1: Introduction to Digital Marketing
Chapter 2: Creating Digital Marketing Models
Unit V: Digital Business – Present and Future
Chapter 10: Digital Marketing – Overview and Emerging Areas
Chapter 11: A career in digital marketing
You can refer to the Digital Marketing Glossary (2020) mentioned in the optional resources of this module.
Include each of the resources used for the development of your writing.