The key characteristics of permission marketing are

The key characteristics of permission marketing are:

(a) anticipation—individuals want to hear from the company;

(b) personalization—the messages are customized; and

(c) relevance—the content of the communications are applicable to the needs of the recipient.

Based on your own personal experience as a consumer, which company does the best job of permission marketing? Address all the characteristics of permission marketing when describing a company that does permission marketing best.