The role of marketing in the achievement of business objectives

Analyze the role of marketing in the achievement of business objectives

To earn the full score a student should cover all the following:

Role of marketing to achieve business objectives (To establish and grow relationships between a business and its customers, to establish and maintain the public image and reputation of the business, to grow customer base, to brand the business via, publicity, advertising, and customer interaction, to launch new products and services, to enter a new market, to expand market share, to increase sales, to increase profits, to build competitive advantage, to improve customer focus, t increase customer satisfaction, to improve quality)