Discuss theories of social influence

Investigate the mechanisms through which individuals influence each other’s attitudes, beliefs, and behaviors in social interactions. Discuss theories of social influence, such as conformity, compliance, and obedience, in understanding the processes underlying persuasion and social conformity. Analyze research findings on the factors that affect the effectiveness of persuasive messages, including source characteristics, message content, and audience characteristics, as well as the role of social norms, social comparison, and informational influence in shaping individual decision-making and behavior change.