Variables of the Marketing Mix

Variables of the Marketing Mix
Read Chapter 1 “An Overview of Strategic Marketing” and Chapter 13 “Services Marketing” of the textbook.
Then, for your initial post, answer the questions below in a minimum of 200 words:
What are the different variables of the marketing mix? Briefly describe each with an example.
What other characteristics of a marketing mix should be considered when it comes to services? Conduct some additional research.